How and how much consumers spend their money can change dramatically over the course of a year. Seasonal changes and the holidays all affect consumers’ grip on their wallets. Below we look at some consumer spending trends and reasons why consumers spend the way they do.
These days, people are more concerned than ever about consuming less gas. Fuel prices are sky high, plus there’s also more urgency than ever to decrease dependence on oil. It’s no wonder that hybrid cars are increasing in popularity as more manufacturers are offering hybrid models of some of their most well-known cars. You’ve probably seen lots of hybrid cars on the road, and maybe you even own one. But have you ever wondered how they work? Hybrid cars utilize both stored electricity and gasoline, resulting in a ride that is more fuel efficient.
Food speculation - banks betting on food prices in financial markets - is a massive issue facing the world today. In the last few years, we have seen two major food price spikes, pushing millions of people into poverty. These food spikes were caused by speculation and could have been prevented through effective regulation.
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
College football season kicked off last week, and although there is plenty of coverage of the games, the off-field action has also been causing quite a stir. Currently, there are over a dozen Division I football programs under investigation by the NCAA for rules violations. The violations range from illegal recruitment to secretly providing athletes with money and gifts. The Column Five Media team takes the field to try and gain some ground on the debate over paying college players.